Stanford University, over the course of a year, recruited 223 participants in a fascinating study at the intersection of diet, exercise, and DNA. Researchers sought individuals willing to take DNA tests to educate them of their personalized genetic makeup, and specifically, how it applies to diet and exercise. It was all fake. What researchers Brad Turnwald and Alia Crum were actually interested in wasn’t specialized diet plans or exercise routines, but how people reacted to them. So they devised a plan to give participants fake results, random information that was in no way tied to their actual DNA profiles. […]
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