Amy Lee Summers has launched New Zealand’s first, and what her technology team call “the world’s first successful” augmented reality fitness app Amy Lee Fit. Possibly New Zealand’s biggest social media influencer with a combined following of 1.2 million spanning the world, Amy’s app was the result of a series of strategic projects. Starting out in modelling but with the desire to break into the fitness industry, Amy needed to build up her industry credentials, which she did by entering into one of the world’s biggest body building competitions in Las Vegas earlier this year. In four months of […]
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