Getting fit throughout the year. / Geert Pieters via Unsplash In the midst of pre-Christmas intensity it is easy to forget that January is also just a few short weeks away; bringing with it the opportunity for health and wellness brands to take centre stage. Far from having to scramble to get a “New Year, New You” message out for January 1 though, our research has shown that, while there is a significant wellness drive from consumers immediately following the gluttony of Christmas, in actual fact the majority of people resolve to improve their health over 12 times a […]
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The rise of the micro-resolution: New Year fitness and wellbeing marketing trends
